CONFUSION INTO CALM
Unlock Peace of Mind and Drive Growth with a Customized SMART Marketing Solution
We’ve distilled years of industry experience into a streamlined process that’s designed to bring clarity, efficiency, and most importantly, results to your marketing efforts. Imagine having a clear roadmap, actionable strategies, and measurable results – all designed to drive growth and give you the peace of mind you deserve.
About Fiddner & Co.
Feeling overwhelmed with all things marketing? Navigating the ever-evolving landscape of marketing can be a daunting task. That’s why I’m thrilled to introduce you to our Systematic SMART Marketing Approach.
We’ve distilled years of industry experience into a streamlined process that’s designed to bring clarity, efficiency, and most importantly, results to your marketing efforts. Imagine having a clear roadmap, actionable strategies, and measurable results – all designed to drive growth and give you the peace of mind you deserve.
We believe in the power of a systematic approach to all things marketing and with our proven strategies, you can wave goodbye to uncertainty and hello to a well-defined path towards business growth.
It’s time to reclaim your peace of mind and focus on what you do best – building your empire. Let us handle the marketing intricacies, so you can lead with confidence and watch your vision come to life.
Ready to experience peace of mind like never before? Let’s chat and make marketing fun (and effective) together!
Cheers to less stress and more success!
Services We Provide
Total Online Presence Audit (TOPA)
With our TOPA audit and subsequent plan, you’ll have a complete picture of your current online presence and a roadmap to help you do the things to make your marketing efforts worthwhile.
Strategy First Engagement
At Fiddner & Co., we begin with our Strategy First Engagement. This means we develop a custom marketing roadmap that truly appeals to your audience and their journey. We aim to ensure every marketing step is strategically aligned with your growth goals, allowing you to move through the marketing world confidently, with ease and peace of mind.
Strategic Marketing Retainer Packages
After establishing a clear strategic approach, we can partner with you on an ongoing basis to implement the most effective strategies for your business.
WHY CHOOSE US
As a Fractional Chief Marketing Officer (fCMO), I understand the challenges and opportunities that businesses like yours face in today’s dynamic marketplace.
I’d like to introduce you to our Systematic SMART Marketing Approach, designed to drive measurable results and sustainable growth for your business.
Specific: We start by defining clear, specific marketing objectives tailored to your business goals. Whether you’re looking to increase brand awareness, generate leads, or improve customer retention, we’ll create a customized strategy to achieve your desired outcomes.
Measurable: Our approach focuses on measurable results. We utilize key performance indicators (KPIs) and analytics to track the effectiveness of our marketing campaigns, ensuring transparency and accountability in our efforts.
Achievable: With our team of experienced marketing professionals, we’ll develop realistic and achievable action plans that align with your budget, resources, and timeline. We prioritize initiatives that deliver the highest ROI for your business.
Relevant: Understanding your industry, target audience, and competitive landscape is crucial. We conduct thorough market research to ensure our strategies are relevant and resonate with your customers, positioning your business uniquely in the marketplace.
Time-bound: Time is of the essence in marketing. We set clear deadlines and milestones to keep our campaigns on track and deliver results within the agreed-upon timeframe, maximizing efficiency and effectiveness.
By partnering with us as your Fractional CMO, you’ll gain access to strategic marketing expertise, innovative ideas, and actionable insights that will propel your business forward.
If you’re interested in learning more about how our Systematic SMART Marketing Approach can benefit your business, I’d be happy to arrange a complimentary consultation to discuss your specific needs and objectives.
At Fiddner & Co. we’re all about strategy before tactics. We’re not your typical marketing agency focused on tactical output. Rather, our strategy-first approach will help you identify and pursue the right clients, not just any client.
Strategy-First Approach
At Fiddner & Co., we prioritize strategy before tactics. We delve deep into your business goals and create a tailored marketing plan, ensuring every effort aligns with your long-term success.
Only Ideal Customers
We believe in reaching your ideal customers where they are. The traditional marketing goal of reaching as many clients as possible isn’t efficient or effective. Rather, finding the right client at the right time will ensure your success.
We’re In This Together
You’re not alone in this journey. We don’t do the work behind the scenes. At Fiddner & Co., you’ll always have full access to your marketing data, and also monthly meetings to check how things are going.
Build an Effective Marketing System in 7 Steps
Submit your info to download a copy of our free ebook, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when partnering with us on your journey to solid business growth.
Schedule a 30-minute Consultation
Complete the form below and schedule a time that works for you.
Discovery Session (1-2 hours)
In our initial meeting, we’ll discuss your business goals and challenges and provide some ideas for your next best step. We can move into our Strategy First Engagement if you’d like to go deeper.
Strategy First Engagement (30-90 days)
We’ll conduct thorough research on your business, develop a comprehensive plan to attract your ideal clients and set your business apart.
Execution (ongoing)
You can implement the strategic plan yourself or partner with us for ongoing support. Either way, your plan will be the foundation for your business’s success.
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The Marketing Muse
I’ll share the latest in marketing strategy, insights, and a little bit of fun.
What Our Clients Have to Say
We’re grateful to have the opportunity to help our clients grow their businesses. Here are a few words from them on our partnership.
Kelly Fiddner is a true marketing strategist who brings contemporary and creative thinking to the complexities of today’s marketing environment. She’s resourceful and knowledgeable with both traditional, digital and social media, and technology-based strategies
Roy Page
Ad Agency Founder and Author of Credit Union Savvy
Having Kelly Fiddner on your team is the smartest marketing move you can make. She is well-versed in content creation, design, search engine optimization, websites, and digital marketing. She is high energy and super creative and approaches each project with passion. Kelly and I have worked together for three years and together we have launched several new products and programs. They have all been successful because Kelly puts her heart and soul into everything she does.
Cynthia Campbell
COO of Balance Financial Fitness
Kelly is the Get-It-Done professional you want leading your projects and overall account. Her tenure and experience in the industry have earned her the privilege of providing quick solves to industry challenges. She has seen it all, and she has solved them all.
Doug Austin
Founder at Austin Amplifies, a growth consultancy for ad agencies
Looking beyond the numbers and having a practical knowledge of the qualitative profiles of listeners, viewers, and online users is of most importance in crafting an effective media buy.
This clear understanding of the type of customer a client needs in order to have a successful marketing plan is what Kelly has demonstrated to me in our many years of doing business together. She has exceptional interpersonal skills, broad depth of knowledge in the strengths and weaknesses of all mediums, and holds herself accountable to the recommendations she makes. I will never hesitate to recommend Fiddner and Company!
Shari Sanders
Cox Media Group
Frequently Asked Questions
Here are our answers to the most frequently asked questions about small business marketing strategy.
To build an effective marketing strategy for your small business, identify your target audience and establish clear objectives. Choose marketing channels that effectively reach your audience. Prioritizing strategic planning over immediate tactics ensures your efforts are focused and impactful.
Measure your marketing ROI by tracking key metrics such as website traffic, conversion rates, and the cost of acquiring new customers. Compare these figures against your marketing expenditures to assess their effectiveness.
It’s of the utmost importance to look for a marketing agency who focuses on strategy before tactics. Jumping into tactics before establishing a sound strategy is the best way to get overwhelmed and side-tracked.
The Latest From Fiddner & Co.
Deep dive into our latest musings on marketing insights and strategies to grow your business.
Schedule a Free Consultation
Are you overdue for some peace of mind? Ready to simplify the success of your business with a Systematic SMART Marketing Approach? I thought you’d never ask. Let’s talk.