Ready for a different approach to marketing? Let's chat.
marketing done right saves time & money
foundation
SET YOUR BASE.
Lay the groundwork for growth. We start at basecamp, getting clear on where you stand and what lies ahead.
ALIGNMENT
MAP THE MARKET.
Know who you serve and how to speak to them. Here we dial in your audience and define your message so you're not shouting into the void.
NAVIGATION
ALIGN THE JOURNEY.
Turn your brand and customer experience into a guided path. It's where we map it all out–your brand identity, your customer's path, and the big-picture plan to grow.
EXECUTION
RALLY THE MESSAGE.
Plan content and campaigns that move the needle. We take strategy and turn it into a clear, doable action plan–so you're not left staring at a blank calendar.
MEET THE FOUNDER & CEO
HI, I'm KELLY.
You’ve invested in marketing — maybe even hired an agency or freelancer — and still find yourself wondering what it’s all for. The leads aren’t right. The strategy feels scattered. And your confidence is shot.
I'm an experienced marketing guide and I help small businesses, like you–who’ve lost faith in marketing–follow a clear, proven plan to attract the right clients so you can stop second-guessing every move and start saving time, money, and sanity.
My strategic, collaborative framework replaces scattered tactics with a focused roadmap, ensuring every marketing move is aligned, intentional, and built to deliver the results you actually want.
If marketing has felt overwhelming, chaotic, or like a black hole for your budget, you’re not imagining things. I hear that a lot. I bring a clear, proven system to the table, so you can finally make sense of your marketing and trust where it’s going.
*****
Does this sound familiar?
You've been burned by marketing "experts" who promised amazing results but disappeared with your money. Maybe they blamed poor performance on "algorithm changes" or kept asking for more budget without showing any real ROI. You're tired of smooth-talking agencies who treat your unique business like just another account number and make you feel stupid for asking basic questions about where your marketing dollars are actually going.
You're exhausted from jumping between tactics without any real strategy. One month you're told you need to be on TikTok, the next it's LinkedIn ads, then someone insists you need a podcast. You've been on the tactics treadmill - constantly chasing trends, creating content just to have content, and never knowing if any of it actually helps your business grow.
You feel overwhelmed by conflicting advice and don't know who to trust. Every marketing "guru" has a different opinion, and you're stuck in analysis paralysis while competitors might be getting ahead. The constant changes in marketing make you feel like you're always behind, and the jargon-heavy explanations leave you questioning your own business intelligence.
You're doing your own marketing but it's taking over your life. You spend more time trying to figure out social media algorithms than running your actual business. You know you need help but you're terrified of making another expensive mistake with the wrong marketing partner.
We can help.
Your Path to Marketing That Actually Works
Stop Wandering. Start Growing.
our approach
Strategy-first methodology that cuts through overwhelm. We start with understanding your business, then build a clear roadmap that turns marketing confusion into confident growth.
what we do
From brand strategy to tactical implementation - your complete marketing foundation. No juggling multiple partners or wondering if your tactics align with your goals.
success stories
Real results from businesses who trusted the journey. See how other business owners moved from marketing frustration to sustainable growth with clear, strategic guidance.
begin your journey
Ready to stop guessing and start growing? Let's map your path forward with a strategic approach that saves you time, money, and eliminates the overwhelm.
TESTIMONIALS
What others are saying
"from new business to
two locations"
We were a new business trying to navigate advertising and grow our sales. After a bad experience with another marketing firm, we were hesitant about the cost of marketing. But Kelly had a great plan that was actually cost-effective. Her team is always ready to help when we have questions, and we saw better results than we expected. Our sales have increased so much that we were able to go to the next level - we opened a second location within just a year of starting our business. Kelly can navigate things I have no idea how to do, and marketing has gone from a luxury to a necessity for our growth. It's so easy to work with them. Do it!
Jan Yoakley
Retail Business Owner
"My life changed forever"
As a solopreneur, I was working way too hard trying to craft monthly email campaigns - the ROI simply wasn't there. I was hesitant to pay someone for something I thought I could do myself, but Kelly can do in one hour what takes me 3 days. She speaks my audience's language and understands their needs and challenges. Within 6 months of launching my new service line, I exceeded my annual client goals. Kelly's partnership expanded my business into online programs and positioned me as a leading voice in women's health. Having a strategy and plan has allowed me to control my business rather than my business controlling me. Your business is worth it, your sanity is worth it, and the time you'll save will make you money.
Lisa Bracken
Women's Health Specialist
"make the smart move. hire kelly."
Having Kelly on your team is the smartest move you can make. She's well-versed in content creation, design, SEO, websites, and digital marketing–but what sets her apart is her high energy and creativity. She approaches each project with genuine passion and puts her heart and soul into everything she does. We've worked together in leadership roles and launched new products, and they've all been successful because Kelly brings both strategic expertise and authentic commitment to every partnership. What I appreciate most is how she takes the time to truly understand your vision, then creates marketing that reflects your authentic brand. Working with her doesn't just improve your marketing - it transforms how you think about connecting with your audience.
Cynthia Campbell
Founder, Soul Path Leadership
Frequently Asked Questions
The honest answers to questions I hear daily from business owners tired of marketing that doesn't work.
Why do most marketing efforts fail for small businesses?
Most marketing fails because businesses skip the strategy step and go straight into tactics. Without a clear understanding of your ideal customer, your unique positioning, how competitors are messaging, and which channels will actually reach your audience, it’s easy to waste money on random tactics that don’t connect. A strategy-first approach aligns every dollar and every action with your goals, ensuring every marketing investment has a clear purpose and measurable return.
How is working with you different from other marketing agencies?
Most agencies start by selling tactics. We start with strategy. Before we design a single campaign, we map out your goals, target audience, and messaging foundation. From there, we handle both strategy and execution under one roof — so you’re not juggling multiple partners or wondering if everything connects. It’s cohesive, transparent, and designed to drive sustainable growth.
What does your process look like from start to finish?
Every engagement begins with a deep dive—your SMART Marketing Framework. We define your goals, audience, and differentiators, then translate that into a clear Strategic Tactical Roadmap. Once approved, we move into implementation: creative, campaigns, and optimization. Throughout the process, you’ll have full visibility into what’s happening, why, and what’s next.
Should I try to do my marketing myself or hire someone?
You can do your own marketing—but that doesn’t mean you should. If it’s draining your time, stealing focus from your business, or producing inconsistent results, it’s time to bring in a strategic partner, especially if you want to grow. Hiring a marketing guide means you get structure, insight, and a plan that actually pays you back in time, sanity, and results.
How quickly will I see results from marketing?
Real results take time—especially the kind that last. You’ll notice early wins in clarity, focus, and better decision-making almost immediately. Tangible growth (leads, revenue, brand traction) typically builds within 3–6 months as your foundation solidifies and data-driven optimizations kick-in. We focus on sustainable progress, not empty quick fixes.
I've been burned by marketing agencies before. How do I know you're different?
You’re not alone—we hear this from so many small business owners. Fidd&Co was built as the antidote: transparent, collaborative, and strategy-driven. Our SMART Strategic Framework is a 90-day engagement designed to build clarity, traction, and trust—and to see what it’s really like to work together. If, after that, it’s not the right fit, you can walk away with a clear plan in hand. You’ll always know how your budget is being used, what’s working, and what’s not. Every step is built on honesty, strategy, and shared growth.
How do you measure marketing success?
We track what truly matters—outcomes that align with your business goals. Before we launch anything, we establish key performance indicators that measure impact: leads, conversion rates, retention, or awareness. You’ll receive regular reports and insights showing what’s working, what needs refining, and how your investment is performing in real terms.
Who will I work with and how often will we communicate?
You’ll work directly with a lead strategist who oversees your account and coordinates the team. We meet bi-weekly or monthly to review performance, priorities, and next steps. You’ll also have access to shared reports and quick-response communication, so you’re never left guessing where things stand.
What types of businesses do you work best with?
We work best with women-owned and small businesses that have a set marketing budget and want a marketing agency partner who takes a more strategic approach. Our ideal clients see marketing as an investment in growth and are open to collaboration and honest feedback. If a company comes to us asking for one-off ads, billboards, or disjointed tactics without real commitment to the process, we’re probably not the right fit—and we’ll tell you that upfront. We do our best work with clients who value thoughtful strategy, steady progress, and marketing that reflects who they are.
How much does it cost to hire a marketing agency like yours?
There’s no one-size-fits-all price because every business has different goals and starting points. We work with clients of all sizes, but you must have an allocated monthly marketing budget. Most clients begin with a strategic engagement or audit, then shift into ongoing marketing leadership or execution retainers. We’re transparent from the start—you’ll always see the full scope, deliverables, and investment before you commit. No hidden fees or padded retainers.