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Smart Moves Newsletter
Learn How to Stop Wasting Money on Marketing That Doesn't Work.
Marketing Advice Without the Marketing BS
Smart Moves is the biweekly email for business owners who need marketing guidance from someone who's actually run a business. Get strategic clarity on what's worth your investment, what to ignore, and how to connect your marketing to real business growth—all in 3-5 minutes.
Join free today and get the bonus guide: “5 Signs Your Marketing Is Missing a Guide” delivered instantly after you confirm.
MAKE THE SMART MOVE.
What you’ll see in your inbox:
Strategic insights to help you identify your ideal customers.
AI and technology updates that keep you informed without the overwhelm.
Social media guidance on what actually drives results.
Real examples of what's working for businesses like yours.
Search updates on how people find businesses like yours now.
Cadence: every other Monday, with the occasional bonus when something time-sensitive is worth your attention.
You'll get practical marketing guidance every two weeks. Nothing else. Unsubscribe anytime.
Get the guide + the next issue
Fields: First name, Last name, and Email address are all required. Submitting instantly triggers your PDF download, a welcome email with the link, and adds you to the biweekly Smart Moves newsletter list.
Free bonus for new subscribers
5 Signs Your Marketing Is Missing a Guide
This strategic diagnostic walks you through the expensive patterns that signal your marketing lacks the leadership it needs. You'll identify exactly where your investment is leaking and what to address first—before you spend another dollar on tactics.
Recognize when you're executing activities instead of following strategy
Understand why your marketing feels like guesswork
Identify which foundation piece is missing
Get clear on what needs to change before adding more tactics
Use this diagnostic before your next marketing decision
You’ll see the download link on the confirmation page and in your welcome email the moment you join.
Who this is for
Smart, resourceful marketers who want a sounding board—not another firehose.
Smart Moves is a fit if you see yourself in at least one of these:
SMALL BUSINESS OWNERS
You’re running the whole show—and marketing usually ends up last on the list.
Smart Moves gives you a fast, no-fluff read on what’s actually working right now so you can make smarter decisions without drowning in marketing noise.
GROWTH-ORIENTED, SERVICE-BASED BUSINESSES
You’ve moved past “winging it,” but you don’t have time to track every trend, platform shift, or algorithm update.
Smart Moves keeps you current on the moves that matter—so your marketing stays intentional, not reactive.
SOLOPRENEURS, COACHES & CONSULTANTS
Your expertise is solid. Your marketing? Feels scattered or outdated.
Smart Moves helps you stay sharp and relevant with quick insights you can actually apply—without becoming a full-time marketer.
FAQ
Questions about Smart Moves, answered.
If you’re on the fence, these should help you decide whether Smart Moves deserves a slot in your inbox.
How often will I hear from you?
Smart Moves goes out every other Monday. You may occasionally get a short bonus email if there’s something timely that’s worth acting on quickly. No daily noise or content for the sake of content.
What happens after I subscribe?
Right after you hit submit, you’ll see a confirmation page with a button to download your bonus guide, “5 Signs Your Marketing Is Missing a Guide.” At the same time, you’ll get a welcome email with the download link. In the background, your profile is tagged for the Smart Moves biweekly newsletter so you automatically get the next issue.
Do you ever sell or share my email?
No. Your email stays on this list only. No list swaps or renting, and no shady segments. You can unsubscribe with one click any time if it stops being valuable.
What level of marketer is this for?
Smart Moves is written for any level of marketer—from business owners wearing the marketing hat to seasoned pros who want to stay sharp.
That said, you’ll occasionally see more advanced terminology or strategic concepts woven in. If you’re newer, think of it as exposure to how experienced marketers think. If you’re more advanced, it’s a fast way to stay current without digging through industry noise.
Either way, the goal is the same: clear, useful insight you can absorb in 3–5 minutes and actually use.
Will this replace working with you 1:1?
No. The newsletter isn’t a substitute for deep, custom work. But it will make you a better partner or buyer of that work, help you ask better questions, and give you language to articulate what you actually need.
Can I hit reply and ask questions?
Yes. You’re encouraged to reply with questions, experiments you’re running, or examples you’d like to see broken down. While not every email can get a full teardown, replies do shape future issues.
Final call
If your marketing already takes effort, it should also take you somewhere.
Smart Moves is where you sharpen the way you see your funnel, your messaging, and your next best move—without disappearing into another 40-tab research rabbit hole.
Join free today and get your copy of “5 Signs Your Marketing Is Missing a Guide” on the confirmation page, plus in your inbox.
You’ll be tagged for the Smart Moves biweekly newsletter, and you can unsubscribe any time with one click.
Get the guide + the next issue
Fields: First name, Last name, and Email address are all required. Submitting instantly triggers your PDF download, a welcome email with the link, and adds you to the biweekly Smart Moves newsletter list.
P.S. If you're tired of marketers who talk a big game but don't deliver results, Smart Moves will give you guidance from someone who's actually been in your shoes. Stop making expensive marketing mistakes and start making smart moves.