Ready for a different approach to marketing? Let's chat.
FLEXIBILITY & focus
WHAT WE DO
Stop Guessing. Start Growing.
You've tried random tactics, chased the latest trends, and wondered why your marketing feels like throwing money into a black hole. Here's the truth: strategy before tactics isn't just a nice idea — it's the difference between marketing that works and marketing that wastes your time.
Every service we offer starts with understanding your business first. Then we build a clear roadmap that turns marketing confusion into confident growth.
STRATEGIC SERVICES: your foundation for everything that works
The SMART Marketing Framework + Strategic Roadmap
A 90-Day Acceleration Program
This is where the guesswork ends and real marketing begins. Most businesses waste thousands of dollars and months of effort because they're marketing to everyone, saying nothing compelling, and showing up everywhere without strategy. Our signature 90-day program solves the three critical questions that determine marketing success: WHO you need to talk to (your ideal clients), WHAT you need to say (messaging that converts), and WHERE you need to say it (channels that actually reach them).
In 90 days, you'll have a complete strategic foundation that saves you money by eliminating wasted spend, saves you time by focusing your efforts, and saves you from the frustration of marketing that doesn't work. Without this strategic foundation, every marketing dollar you spend is essentially a gamble. With it, every marketing move becomes an informed strategic decision that builds toward your business goals.
Perfect for: Business owners ready to stop guessing and start growing strategically
Fractional CMO Services
Hiring a full-time CMO costs $200K+ annually, but most growing businesses don't need someone full-time—they need someone experienced enough to guide strategy and ensure everything works together. Our Fractional CMO services give you C-level marketing leadership at a fraction of the cost, with 30 years of experience overseeing your marketing efforts to ensure consistency, brand alignment, and strategic focus across every initiative.
Without experienced oversight, marketing efforts become scattered—different messages, inconsistent branding, and tactics that don't support each other. You end up spending more money getting less results. With strategic leadership, every marketing dollar works harder because everything aligns toward the same business goals. You get the expertise of a seasoned marketing executive without the overhead, ensuring your marketing investment delivers maximum ROI.
Perfect for: Growing businesses that need strategic marketing leadership without the full-time executive cost
Brand Mapping
This isn't optional—it's essential. Every business needs to know who they really are before they can tell anyone else. Without this foundational work, how do you know what makes you different? How do you express your unique value to your best customers? How do you ensure every marketing touchpoint conveys the essence of your "why"?
Brand mapping digs deep into your business DNA to uncover your authentic positioning, define your ideal customer relationships, and clarify the messages that will resonate most powerfully. This strategic foundation ensures every piece of communication—from your website to your sales conversations—reflects the same compelling brand essence. When you're crystal clear on who you are and why you matter, your marketing becomes magnetic instead of generic.
Perfect for: Businesses ready to stop blending in and start standing out authentically
Marketing and Branding Audits
When's the last time you took off your business owner hat and looked at your online presence through the lens of a potential customer? This is a necessary exercise for every business, not just when problems arise. Your citations and directories, Google Business Profile, social media bios, website optimization—they all need to tell the same cohesive story about who you are and why someone should choose you.
Most business owners are so close to their brand that they miss glaring inconsistencies, outdated information, and missed opportunities that potential customers see immediately. Our comprehensive audit examines every touchpoint where prospects encounter your brand, identifying gaps between your intended message and what's actually being communicated. You'll discover exactly what's working, what's confusing your audience, and where your biggest opportunities for improvement hide.
Perfect for: Businesses that want to see themselves clearly through their customers' eyes
Custom Campaign Planning & Execution Support
Business moves fast. New products launch, strategic initiatives emerge, market opportunities arise—and suddenly you need marketing that works immediately without derailing everything else you've built. The challenge isn't creating a campaign; it's ensuring it aligns perfectly with your existing brand strategy and amplifies your overall marketing momentum rather than fragmenting it.
These strategic moments can make or break a business initiative. One poorly planned campaign can confuse your audience, muddy your messaging, and waste months of brand-building work. Our custom campaign planning ensures every new initiative feels like a natural extension of your brand story, maintains message consistency, and leverages your existing marketing foundation for maximum impact. Whether it's a product launch, market expansion, or strategic pivot, we map the strategy so your campaign succeeds without sacrificing long-term brand equity.
Perfect for: Businesses launching new initiatives that need strategic integration with existing marketing efforts
Ready to build your strategic foundation? Start with a Strategy Session
ongoing support services: Guidance that keeps your strategy alive
Monthly Strategic Coaching & Accountability
Strategy without execution dies a slow death in good intentions. Monthly strategic guidance ensures your marketing evolution stays true to your core strategy while adapting to market changes and business growth. These aren't generic check-ins; they're strategic sessions that keep you moving forward with confidence, ensuring every marketing decision aligns with your long-term vision.
Hourly and retainer rates available
Retainer-Based Strategic Marketing Partnership
Your business doesn't pause between projects, and neither should your strategic marketing leadership. This flexible, ongoing partnership provides consistent strategic oversight that adapts to your evolving needs while maintaining an unwavering focus on your business goals. Think of it as having a marketing executive on speed dial—someone who knows your strategy intimately and can guide decisions in real-time.
Hourly and retainer rates available
Strategic Workshops & Team Training
Your team's marketing decisions happen daily, whether you're involved or not. Practical, hands-on education empowers your team to make strategic marketing decisions that align with your brand positioning and business objectives. Build internal strategic capability while maintaining consistency across every marketing touchpoint your team manages.
Perfect for: Teams ready to elevate their strategic marketing thinking beyond tactics
Need ongoing strategic support? Discuss Your Needs
COMPLETE MARKETING SOLUTIONS: Strategy-Guided Implementation
I orchestrate execution of the Tactical Roadmap through my trusted specialist partner network—all guided by the strategic foundation we've built together. You get one point of contact ensuring your overarching strategy remains unified and consistent across every tactical execution, so nothing gets lost in translation between partners.
Website Development
Your website remains the hub of your online existence–a 24/7 marketing engine that should be working even when you're sleeping. Too many business websites get launched and then ignored, becoming digital dust collectors instead of powerful growth tools. Don't waste this opportunity.
Strategy-guided website design and development that actually converts visitors into clients.
Digital Marketing Execution
Most digital marketing feels disjointed - random ads here, scattered social posts there, with no connecting thread. When strategy comes first, you get clarity on what to focus on, focus on what actually works, and simplicity in execution.
Strategic implementation of social media marketing, email campaigns, paid advertising, content marketing, and SEO efforts that deliver measurable ROI, not just pretty reports.
Traditional Media Buying
Digital isn’t the only game in town — and smart businesses know it. While everyone chases the latest online trend, traditional media (radio, print, outdoor, direct mail) still has the power to build awareness and credibility when used strategically. The key is integration. We combine decades of media buying experience with data-driven targeting to ensure every placement — digital or traditional — reaches the right audience with the right message at the right time.
Strategic traditional media planning and buying that complements your overall marketing strategy instead of competing with it.
Content Strategy & Production
There's so much crap content flooding the world because businesses feel they have to post something to keep the algorithm gods happy, or they're using AI to churn out meaningless copy. The world doesn't need more content. Your ideal customers don't need more meaningless words to wade through on their journey to buying from you. They need to know how you solve their pain points, why you care, and if you can connect with them emotionally along the way, you have a better chance of earning their business.
Strategic content planning with purposeful creation that actually resonates.
SEO/AEO Optimization
The search landscape has fundamentally shifted. With ChatGPT generating 145x more referral traffic since June (2025) and AI Overviews appearing in 16% of Google searches, traditional SEO alone won't cut it anymore. Answer Engine Optimization (AEO) is now essential—optimizing for
AI-powered platforms that provide direct answers rather than link lists. You need a partner who understands these rapid changes in search behavior, from voice queries to zero-click searches, and can pivot strategies as algorithms evolve.
The future belongs to brands that earn citations in AI responses, not just rankings.
Brand Design & Creative Services
Your brand strategy is only as strong as its visual execution. Too many businesses develop solid positioning but then dilute it with inconsistent, generic design that makes them blend into the background. Visual identity isn't decoration—it's how your strategy comes to life in the real world. Every color choice, typography decision, and design element should reinforce your strategic positioning and connect emotionally with your ideal customers. When your visual brand aligns with your strategy, you don't just look professional—you look like the obvious choice.
Strategic brand development with creative execution that makes your positioning impossible to ignore.
technology solutions: a streamlined system for strategic growth
All-in-One CRM/Marketing/Business Automation Hub
Running a business shouldn't mean juggling ten different platforms just to track your customers, collect payments, and follow up with leads. Most business owners waste hours each week logging into separate systems for CRM, email marketing, payment processing, document signing, and appointment booking. That's time stolen from actually growing your business.
This comprehensive platform centralizes everything into one strategic command center: automated workflows handle your calls, texts, emails, and bookings; integrated payment collection and invoicing streamline revenue; AI-powered lead capture works 24/7; plus course hosting and online community features let you scale your expertise. When your business operations run automatically from one central database, you stop being the bottleneck and start being the CEO.
Ready for complete marketing transformation? Let's Map Your Full Solution
the difference strategy makes
Without Strategy?
Random tactics, scattered efforts, unclear results, wasted budget
With Strategy?
Clear roadmap, aligned efforts, measurable outcomes, confident growth
THE CHOICE IS YOURS.
You can keep trying different tactics hoping something works, or you can start with strategy and know exactly where you're going.
Ready to stop guessing and start growing? Book Your Strategic Conversation